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Employer Proposition & Role Briefing Pack
Weak employer propositions and vague job briefs are two of the most common reasons engineering and technical recruitment fails. This pack gives you two practical tools to fix both.
Download the Role Briefing Pack (DOCX)What this pack contains
Part 1 — EVP Worksheet
A company-level tool to define why engineers and technical candidates would choose you over a competitor. Complete once and use across all your recruitment. Covers five areas:
- Work type and technology — what your engineers actually work on
- Development and progression — how careers advance in your business
- Work environment — culture, team structure, flexibility
- Rewards and recognition — total package, not just salary
- Deal-breakers — what you know puts candidates off, and how to address it
Part 2 — Role Briefing Canvas
A per-vacancy template to brief every role properly, whether you are working with an internal recruiter or an external partner. Captures:
- Role purpose in one sentence
- Top five outcomes expected in the first 12 months
- Must-have versus nice-to-have requirements — separated clearly
- Team context and reporting line
- Non-negotiables on both sides
- Interview process and timeline
Who it is for
- HR and people leads who brief external or internal recruiters on engineering and technical vacancies
- Hiring managers who want to make the brief process faster and more consistent
- Engineering or operations leaders involved in final hiring decisions who want candidates to arrive better prepared
Why it matters
Recruiters find better candidates faster when they have a clear, complete brief. Candidates convert at higher rates when they understand what makes your business and the role genuinely attractive. Both tools in this pack address the same root cause — ambiguity at the start of the process that costs time and quality at the end.